Cleftbridge Limited is sponsoring the third annual Colour Run around Leominster, themed 'Hawaiian Beach' for 2024.

The Ledbury-based company specialises in high-tech coatings and paint applications.

This will be a major boost to the event, organised by independent Herefordshire charity ECHO.

The charity's aim is to organise creative activities for local individuals experiencing moderate to severe learning difficulties or physical impairments.

All funds raised go towards helping the nearly 400 volunteers and members continue to provide these projects throughout the county.

Dawn Stares, business development manager at Cleftbridge, said: "At Cleftbridge we offer a wide range of coating and paint applications that can fulfil a need for anything from long-life durability, heat and weather resistance or anti-microbial properties, to low abrasion or a high gloss finish.

"So, it seemed a perfect ‘fit’ for us to join a Colour Run, show our true colours and support ECHO as a local charity that has given so much for nearly 25 years.

"I should mention that everyone crossing the finish line will be covered from head-to-toe in safe, bio-degradable paints that do wash out."

The event around Leominster will take place on June 8.

Additional information is available on the ECHO website.